Styling Clay
Our Styling Clay provides a strong hold with a matte finish, making it ideal for textured, structured hairstyles. It works best for shorter to medium length hairstyles and fine to medium hair types, helping add definition and volume without shine. For coarse or very curly hair, we recommend using our Styling Cream for better control and flexibility.

Styling Cream
Our Styling Cream offers a lighter, more flexible hold with a natural finish, perfect for everyday styling. It helps smooth and control hair while maintaining movement and softness. The cream is versatile and suitable for most hair types, including coarse or curly hair, making it a great option for effortless, natural-looking styles.

Yes, absolutely. This formula is water-based and made with natural ingredients, making it gentle enough for daily use. It works especially well for fine hair, helping keep it light, fresh, and manageable. For best results, apply to clean hair after washing. You can use it every day to maintain a neat and healthy look.

For optimal results, apply the product to towel-dried hair. Take adime-sized amount, rub it between your hands, and evenly distribute it through your hair as desired. Focus on the mid-lengths and ends, avoiding the scalp if your hair is fine or tends to get oily. You can use it on damp or dry hair for added styling control, and it’s safe for daily use to keep your hair looking fresh, smooth, and manageable.

We carefully formulate each product to balance performance, texture, and hair-friendly ingredients.

Our Styling Clay is built around two natural clays—Kaolin Clay and Bentonite Clay. These clays help create the product’s lightweight texture and matte finish, giving hair definition and volume without unwanted shine. To keep the formula non-greasy and easy to work through the hair, we use lightweight, non-occlusive oils like Jojoba Oil and Grapeseed Oil. The formula also includes Beeswax, which helps provide hold and structure while maintaining flexibility for styling.

Our Styling Cream follows a similar ingredient philosophy but with fewer structuring agents, allowing the hair to move more naturally. This creates a softer hold and smoother application, making it easy to distribute through the hair while delivering a natural, flexible finish for everyday styling.

For full transparency, the complete ingredient list is available on each product’s page.

We formulate our styling products to be water-based because they offer a cleaner, more modern styling experience compared to traditional oil-based formulas.

Water-based products are lighter and easier to work with.
Because water is the primary base, the product spreads more evenly through the hair and feels lighter once applied. This allows you to style your hair without the heavy or greasy feeling that can sometimes come with oil-based products.

They wash out easily.
One of the biggest advantages of water-based formulas is that they rinse out easily with water or a light shampoo, helping prevent product buildup over time. This makes them ideal for people who style their hair regularly.

They provide flexible, natural styling.
Water-based formulas allow ingredients like clays, waxes, and conditioning oils to deliver hold and texture while still allowing hair to move naturally. This results in styles that look controlled but not stiff or overly slick.

They feel cleaner on the hair and scalp.
Since they are lighter and easier to rinse away, water-based products tend to leave the hair and scalp feeling fresher, especially with daily use.

They allow better ingredient balance.
Using a water base allows us to incorporate ingredients like clays for texture, lightweight oils for conditioning, and waxes for hold, creating products that balance performance, texture, and hair health.

Overall, water-based styling products give you strong styling performance while staying lightweight, easy to use, and easy to wash out, making them a great choice for everyday grooming.